Facebook Bans Dating Ads : Creating Facebook Ads can be a daunting challenge. You need to get the targeting right, manage a complicated budget, and make a ton of decisions about where you want your ad to show up and when.
And that’s all before you actually get to the creatives.
The copy, images, videos, offers, and ad formats that you choose will each play an important role in how effective your ad campaigns are and whether or not they’ll get you results. There are a lot of strategies out there for how to do this well, but a lot of your success will depend on how well you use different marketing elements like urgency, storytelling, and emotional or logical appeals in order to connect to your target audience.
ALSO READ– Facebook Secret Crush Dating Feature
You are launching a new dating business with an app or website? This short guide will help you promote your dating solution. Once online, your website will only knock out Tinder and Meetic if you know how to promote it! That’s where Facebook Ads steps in as a great opportunity yet with obstacles.
Indeed, 2.23 billion people use Facebook each month and the social network is very selective with dating advertisers. Especially because Facebook wants to launch its own dating solution soon. That is why you will have to prove that you are acceptable: here is how to do it, with no guaranteed results!
Step 1: Check that your dating solution is in line with Facebook rules
Facebook established a list of very clear and restraining conditions
Will be resolutely refused by Facebook:
- “Adult friend finder” types of services
- “Mail-order-bride” types of service
Your ad must not include:
- Images that are pixelated or blurred
- “Selfie” images, where a person is visibly photographing themselves
- Text that suggests a person has been or will be searched for or interacted with through the promoted service
“5 women have already searched for you!” and other fooling suggestions - Text that implies a connection between Facebook Messenger and a promoted service
- Text that references specific ages or age ranges
Step 2: Submit your application to become a dating service advertiser
To do so, you must fill in a form. Make sure to fill each field with precision, being the most transparent and clear as you can. Facebook wants to check that your website is no scam and that users are going to pay for an actual service.Then, give them credentials so they can connect to your website.
Step 3: Send your Facebook Ad consistent with a dating service
So that your targeting is in line with Facebook policies when creating your target audience, you need to follow the instructions below.
- In Ads Manager, create an Ad and and go to the Ad set to define your audience.
- Click in the text field next to Detailed Targeting. Search for “single” and select Single > Relationship status and Relationship status > Unspecified.
- Next click Narrow Audience directly below the Detailed Targeting section
- Search for any other interest you want to add, such as hobbies
If you’re using the API, the process is explained here.
If you meet these three conditions, you should normally enjoy Facebook’s strike force to promote your services.
Facebook Bans Dating Ads
After months of speculation Facebook has finally decided to ban dating ads. If you try to submit a dating ad on Facebook, you will get the following response:
“Reason(s): It looks like you submitted an ad for a dating service through one of our self-service advertising tools.
Unfortunately, ads for dating sites and apps are only allowed from approved advertisers at this time.
If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.
If you’d like to advertise your dating service on Facebook, please follow this link to learn more.
If you would like to become an approved advertiser, an application form may be available from February 15, 2014. If you have any questions about this policy or feel that your ad is compliant and was incorrectly disapproved, please contact us.”
Take note that if you try to run a dating ad your Facebook account will get banned. The only people allowed to promote Dating ads on Facebook are white listed advertisers and specific affiliates that the advertisers and Facebook have approved.
Good luck with your new business!