How to Create a Facebook Page to Promote Your Business – If you’re a business owner or offer services professionally (photography, makeup artistry, cuisine, etc.) you may want to create a Facebook profile specifically for your business to help promote yourself. Facebook is one of the simplest ways that businesses promote themselves to connect with potential customers, and offers you a virtually global potential client base.
Do you want to make a business Facebook page for your small business, but not sure where to start? If so, you’re in the right place. We’re going to show you how easy it is to make a Facebook business account, and start promoting your business online through Facebook. We’ll also give you our top tips to help you get the most out of Facebook’s business features. Before we get into all that though, let’s cover the basics – how exactly do business profiles work on Facebook?
How do Facebook business pages work?
Facebook business pages allow business owners to create a dedicated Facebook page for their business without creating a separate account. You can connect with existing customers or clients, and make new connections with potential clients. You can also use Messenger to communicate with customers.
You can even run ad campaigns on Facebook to reach more people. Advertise your business to connect with more potential customers than you would normally interact with. Facebook will also provide you with tips to help you grow and promote your business more, and you can use Facebook’s measurement tools to get an idea of how your campaigns are doing.
If you’re ready to start your own business Facebook account, move on to the instructions below.
To set up a business page on Facebook
1. Log into Facebook.
To start off the process, open your web browser and go to www.Facebook.com. Then, log into your Facebook account by entering your email address and password.
2. Click Pages on the left side.
Once you’ve logged in to your profile, click Pages under the “Explore” section in the menu on the left side of your screen.
3. Click Create Page in the top-right corner.
On the Pages screen, you’ll see a green button in the top-right. Click Create Page to move on to the next step.
4. Select a category for your page, then enter its information.
Now, choose a category that’s appropriate for your business. You can choose from the following options:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Entertainment
- Cause or Community
Once you’ve chosen a category, you’ll need to enter some information about your business or service, like its name and where you’re located.
5. Add a profile and cover photo.
Now you’ll see that your profile has been created, and there are just a few more steps to finish creating it. Next, add some photos to your page to improve its appearance. First add a profile photo by clicking in the top-left, and then clicking Add a Picture. Then, select how you’d like to obtain your photo, choosing to upload it, capture it, or choose from photos you’ve previously uploaded to Facebook.
Once you’ve uploaded or taken your photo, you can adjust the cropping of it if you’d like. When you’re happy with how it looks, click Save.
Now you can add a cover photo which will appear at the top of your Facebook page. To start, click Add a Cover near the top of your screen, and just like you did with your profile photo, select how you’d like to import your cover photo.
Now that you’ve chosen an image, adjust it to your liking and make sure it’s sitting properly within the cover window at the top of your page. Click and drag it to adjust the image. When you like how it looks, click Save.
6. Add a short description of your business.
Let people know what your business is all about by writing a description. Click Add a Short Description in the “Welcome to Your New Page” window.
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A small window will pop up. Click in the text box within the window and describe your business in a couple of sentences. You have to keep this description within 155 characters.
7. Fill in more business details.
Now your new Facebook business page is pretty much ready to use, but it’s a good idea to fill in the rest of your information and details about your business to help people find you and make it easier for potential customers to get in touch with you. The more information you add, the more likely Facebook users will be to engage with your brand!
To add more information, click About in the menu below your profile picture. Now you can add information like when your business was established, give your customers contact information like an email address or phone number, and link to your company website (if you have one).
Tell people the story behind your business and how it all started in the “Story” section, and give a more detailed description of your business under the “More Info” heading.
8. Start using your new page!
That’s all you need to do to set up your page! Now you’re all ready to start using it. Post a status for your followers to see, invite your Facebook friends to “like” your business, or run an ad campaign to kick off your new page and help promote your business on Facebook.
How to Create a Facebook Page to Promote Your Business
A business site or page on the platform serves as a free opportunity for brands or businesses to increase awareness and generate sales. In order to create a business site, you need to have a personal Facebook profile. Though your page or business site is separate from your profile, still a personal profile is required. So all you need to do is to log in your account. Creating a business page or site ave some pretty interest benefits or advantages. Now, let’s look at some of the benefits.
Advantages Of Facebook Business Site
Facebook is the number 1 business tool to make use of for lots of reasons. That is to say, the platform offers quite an impressive advantages. Some of these advantages include the following;
- With this business tool, you can reach lots of potential customers.
- Brand awareness.
- It helps to lower your marketing expenses.
- The tool targets customers or audiences by demographics, interests, location, etc.
- It brings insights into your audience.
- The Facebook business site helps to build long term relationships.
- It increases traffic on your website.
- The above are some of the advantages or let’s say the reasons why you should consider using Facebook for your business.
Facebook Login
Before you would be able to create a business page on the platform, you need to have a profile. And the profile is not logged, you will have to log in. Open the app or access the login page using www.facebook.com. Type in your email or number and password.
The profile will be displayed on the device you’re using to log in. Now let’s head on to creating the business site.
How To Create A Business Page On Facebook
Creating a business page or site on the platform is simple and also very fast. Now without wasting time, follow the steps below to create;
- On your Facebook profile page, hit on “Create”.
- From the dropdown box, hit on “Page”.
- Choose the category you want.
- Then provide the business information required; page number and the business category that consists of your business.
- Once the category is selected, the box will expand and further information such as phone number and business address would be required.
- Select making it public or to be seen by people in your city and state only.
- Hit on “Continue”.
By selecting continue, note that you’ve agreed to Pages, Groups, and Events Policies on Facebook. The business site or page would then be created.
Now add pictures both cover and profile. Create a username for your business site and also provide some additional business details such as a description, location, contact, hours, etc. Then tell your story and last but not the east, create the first post.